Evoca Enterprises celebrated the launch of Evoca Cola in Asda on 13th Mar 2006. At a joint Press Conference held at Asda Walthamstow, Intisar Qasim, Managing Director of Evoca Enterprises and Andy Long, Local Trading Manager for ASDA, explained how Evoca and ASDA were looking forward to enjoying a bright future together. Andy explained that Evoca Cola was selling very well and had already "outsold Pepsi Cola in its first week".

Grocery manager Bill Pearce said Evoca Cola was "a golden product…right up there with the major brands". He said he felt confident about Evoca's future in Asda. Andy said that ASDA are already looking at stocking Evoca Cola in further stores and both Andy and Bill said as well as being very appealing to the ethnic market due to it's special extract of Black Seed, they felt that Evoca Cola had mainstream appeal due to it being made with 100% natural mineral water, and has the potential to eventually be stocked in all of its stores in the UK. Evoca's Managing Director Intisar Qasim explained that the Asda launch was important to the company and he was impressed at their knowledge of ethnic products and ethnic consumer needs.

He explained how Evoca Cola is already being exported to South Africa, will be launched in France this summer and has just granted distribution rights for the entire North of England to an independent distributor based in Bradford. Evoca's Press spokesman Atif Salahuddin explained the history of the company, the time and investment made in developing the branding of the product and the perfection of the taste. He explained the company's mission was to compete head on with the mainstream brands by providing the highest quality products yet being competitively priced by providing customers "more for less". To wrap up the media event the press were then taken into the store to perform actual taste tests on customers shopping in the store. Evoca received overwhelming backing from customers. Customers found the addition of black seed extract to the drink very appealing.

Some of the comments made by customers were "It's refreshing", "It's very nice" and "It's as good as Pepsi and Coke". Victoria Collinson, Asda's National Ethnic Line Manager said "Evoca is a fantastic product and a great example of Asda's policy of listening to customers." Evoca Enterprises Ltd is a soft drinks company that was founded in 2003, and is based in London. The company was founded by young entrepreneurial British Muslims born and raised in the UK. Their ethnic backgrounds range from India, Pakistan, Bangladesh and Mauritius, therefore Evoca is well placed to understand the needs of the Muslim community.

The company focuses on providing only the highest quality premium soft drinks products using only the best available ingredients, and is currently in the process of expanding its product range. Its flagship product, Evoca Cola, is a great tasting cola drink made with only 100% mineral water and contains a special extract of black seed (Nigella Sativa) a herb which is very well known in a variety of Black seed is especially renowned in Muslim culture, being mentioned in various ahadith, holding a unique religious value for Muslims across the world. The drink is halal, therefore being ideal for Muslims. The company has sponsored various Muslim events and will continue to do so. Evoca firmly believes in competing with other products on the merits of quality, something Muslims can draw pride from. Evoca is well positioned to provide quality soft drinks alternatives to the major brands that are available, something which has been recognised by ASDA.